BRAND IDENTITY & COLLATERAL
The challenge when branding a podiatry practice or any medical practice for that matter is the stigma that comes along with it. With Hays Foot & Ankle Center I was given creative freedom to develop a brand that deters from the stigma so often associated with healthcare.
A simple logo with clean typography and a subtle color palette was incorporated. This fresh look entices patients to want to pick up and read marketing materials. Let's face it no one wants to go to the doctor, but these sophisticated, clean pieces hopefully ease the anxiety associated with a podiatry practice and offer aesthetic solutions to a somewhat uncomfortable subject matter.